About
Hi. It’s so nice to meet you. ︎
My name is Thomas Finetto AKA TFTF.
I am a brand builder and digital storyteller with 14 years experience in tech and entertainment (Sony Music, Apple, Publicis, Instagram, Facebook, Meta).
I develop and manifest high impact global marketing programs by leveraging the latest cultural and tech trends.︎
My passions and abitions lie at the intersection of creativity, culture and technology. ︎
I currently work for Meta (AKA Facebook) as Global Head of Creative Development in the Global Business Marketing org. I manage a team of Marketers, Creative Strategists, Video Editors and Creators who develop and produce content for Meta’s many owned social and web channels.
︎CV
︎Work
Want to read some articles I wrote?...
︎ Why are so many people fighting technological change?
︎ 17 content marketing trends that will make you rethink your 2022 marketing
︎ What marketers can learn from MrBeast, the most subsribed creator in the world (300M+)
More about me...
I’m half Italian, half English. I was born and grew up in Milan, Italy. I’ve worked for brands and agencies across EMEA and North America.
By big passion is content in all forms (video, social, music, podcasts, vlogs...), I’m fascinated by the ever shifting landscape and relationship between technology, culture and creativity, especially as it relates to brand building. I beleive brands are missing out on a big opportunity and significant competative advantage by not leaning into the latest creative and tech trends like short form video, XR, in-house creators, block chain, gaming, the metaverse... Some of these are happening right now, and some represent big future shifts.
My current side project and hustle is a virtual/physical D2C eyewear brand and NFT music label called Ziggy Ziggy. Launching soon in a Metaverse near YOU.
All I really want is to work alongside like minded, passionate, ambitious, creative people and make cool shit.
