Work



︎ Meta Connect x Creator Content x Meta Social Channels, 2023

Lead the Creator workstream for Meta Connect 2023, Meta’s biggest event and product showcase of the year. Identified and onboarded 7 emerging and established creators from different backgrounds and relevant niches. Produced 20 Reels and 50 Stories in the lead up, week of and weeks following the event to support the event and launch of Quest 3, Meta AI and Ray-Ban Meta. The Ray-Ban Meta Colin and Samir video got over 100M organic views across Instagram, Faebook and TikTok. 

Roles: Workstream lead, producer, brief writer.




︎ Storyscape x Es Devlin at Cannes Lions, Instagram, 2018

Developed and managed Instagram’s award winning presance at Cannes Lions Festival of Creativity in 2018. Partnered with sculpture artist and stage designer Es Devlin (Kanye West, London Olympics) to build ‘Instagram Storyscape’. An experience to showcase the cultural impact and reach of digital storytelling.

Instagram’s gorgeous, immersive Es Devlin experience is the most powerful thing you’ll see in Cannes” - AdWeek.

Roles: Creative Director, Marketer, Producer.





︎ @instagramforbusiness social, Instagram, 2020-2024

Took over creative development of the @instagramforbusiness social account in Jan 2020. In 24 months we grew the accounts following from 1M to over 15M.
I lead the creative direction and development of new social series and content. I worked closely with cross functional teams and production partners externally to bring our vision for the channel to life.

︎ See more @instagramforbusiness

Roles: Creative Director, Executive Producer, Editor, Art Director, Copywriter, Host.





︎ Social Skills, Meta, 2021-2022

Developed a video series featuring people behind the most iconic brand social media accounts. Here is an episode we made with GoPro from season 1.

This series is the most watched video series on Meta for Business channels to date. We are currently in production on season 3.

Roles: Creative Director, Executive Producer, writer.





︎ Making Progress Season 1, Meta, 2020

Developed and launched ‘Making Progress’, a series highlighting the different ways disruptors and creators  leverage Meta’s platforms and technologies. Here is the first episode featuring KidSuper who used Instagram to create, cast, promote and stream his 2019 Paris fashion show.

Roles: Creative Director, Executive Producer.



︎ Behind the Screens , Meta, 2021-2022

Launched ‘Behind the Screens’, an internal video series on Meta Workplace. This is a vlog where I interview Meta employees and leadership across the company about business challenges and best in class creative.

Roles: Director, DOP, Editor, Writer, Host.




︎ Making Progress Season 2, Meta, 2022

Here is another episode featuring @donallenii an XR creator who uses Meta Quest and Spark AR to create AR effects and VR sculptures.




︎ The Crowd Sings Back, Meta, 2019

7 part web series deconstructing the relationship between ideas and crowds in the advertising industry. Featuring ‘Got Milk?’, The Record Breaking Egg, Drake, The ALS Ice Bucket Challenge, Shepard Fairey and more. Watch more episodes ︎ here.

Roles: Creative Director, Director, Executive Producer, Producer, Script writer.










︎ Pieces of Us (Official Video) - Mark Ronson, 2019

Consulted on AR integration and go to market strategy. Video was shoot and released on Instagram Stories. 

Roles: Marketer.



︎ My Friend Has A Swimming Pool (Official Video) - Mausi, Sony, 2014

Directed and edited official music video for artist Mausi.

Roles: Director, Editor, Writer. 






︎ S/S 14, FCUK, 2014

Art direction, music and video edit for French Connection UK Spring Summer campaign video.

Roles: Editor, Writer.












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