14 years developing & executing award winning marketing programs in entertainment & tech. 

• 8 years in leadership positions developing and executing global marketing programs and managing social channels for brands
• Agency and brand experience: Sony Music, Publicis, Apple, Meta, Instagram, Facebook...
• Experience executing high impact, award winning, cross functional programs
• Obsessed with cultural storytelling, technology and branded content
• Looking for new leadership opportunities in creative, fast moving organisations
• Fluent English, Italian and French

︎Download CV as .PDF

Meta, New York, USA Jan 2019 to date
Head of Creative Development, Global Marketing

Highlights

• Develop and execute outbound marketing for Meta Connect 2022 (Meta’s yearly Developer Conference and biggest consumer moment).
  
• Rebuilt Meta’s content strategies for flagship business brands (2019): @metaforbusiness @instagramforbusiness and @metacurated.
• Increased @instagramforbusiness social following from 1M to 15M+ in 24 months.
  
• Launched Reels School campaign to increase adoption and awareness of Meta’s short form video formats for consumer, business and creator audiences.
  
• Represent Meta at public and press events like Cannes Lions Festival, Miami Art Basil, Dubai Lynx, Advertising Week and more.

Day to day

• Manage marketing and creative teams who develop and execute global integrated marketing programs and maintain digital channels for Meta brands (web, email, in-product and social).
  
• Identify and implement scalable processes, tools and templates to increase efficiency, ROI and cross functional collaboration.
  
• Create RFPs, pitches, treatments, budgets, project schedules and distribution plans. - Work cross functionally with creative, media, legal, comms, product and event teams.

Instagram, London, UK, June 2016 to December 2018
Senior Marketing Manager EMEA

• Developed and produced global marketing programs, content franchises and multi-channel campaigns (video series, on/off platform campaigns, industry events).
• Instagram Stories and Stories ads launch. Led global program targeting businesses and creative agencies.
• Managed multiple production calendars, project schedules and budgets (up to $900K).
• Developed and managed Instagram's award winning presence at Cannes Lions festival 2018.
• Launched the ‘House of Instagram’ event series in 2018, the first regional event program to bring consumers, creators and businesses together. This program is still being leveraged by regional teams around the world today. 
• Use Instagram and Facebook's creative and advertising tools, standards and trends to showcase best practice use of the platforms for brands and businesses.

Talenthouse, London, UK, June 2015 to June 2016
Creative Director

• Pitch and develop multi-platform creative solutions for clients and partners (Sony Music, UMG, Dell, Adidas, Warner Brothers, 20th Century Fox, LG, Mazda, AirBnB)

Sony Music Entertainment, London, UK, December 2012 to September 2014
Creative Commissioner

• Worked with emerging and established artists to create marketing collateral like album art work, social content and music videos.

Apple Inc, London, UK, September 2010 to December 2012 - Marketing

Publicis, Milan, Italy, May 2008 to September 2008 - Jr Art Director

︎Work

I am English/Italian and grew up in Milan, Italy, where I went to international schools before moving to the UK to study. I consider myself to be a clear communicator and a positive leader. I am driven by new ideas and working at the intersection of technology, creativity and culture. I thrive in fast paced, hands on environments. I am currently launching a DTC eyewear brand called Ziggy Ziggy in my spare time. I speak fluent English, Italian and French.

University of Newcastle upon Tyne, UK, July 2010
BA Honours Media, Communications and Culture.

European School of Varese, Italy, July 2007
European Baccalaureate, European School. Art, Music, Economics.